City centers are in the midst of a structural change that is being dramatically accelerated by the changes brought about by coronavirus and now also by inflation and the energy crisis. This is also accompanied by changes in rental and usage conditions for stores, and city centers are also becoming more "multifunctional". Nevertheless, the core function of the city center has remained the same for centuries. It is a place to shop, to linger, but also a social meeting place.
To ensure that this remains the case, the city would like to financially support the implementation of innovative business ideas to revitalize the city centre and avoid vacancies and is launching the "Pop-up! Bad Homburg" campaign.
How does the campaign work?
Do you have a creative idea for using a vacant property and need help contacting the landlord as well as financial support? Have you already made contact with a landlord and need help to get your business idea off the ground?
The "Pop-up! Bad Homburg" supports innovative business ideas in the city center. With your application, grants of up to 50% of the warm rent for a total of six months are possible, provided it is a coherent concept and innovative business idea.
The city will also regularly report on your project in the social media and make you and your product or service known!
Apply now and become part of the successful shopping city of Bad Homburg!
Apply with your company idea by 30.04.2023.
Download the application form, fill it out and send it by e-mail to tatjana.baric@bad-homburg.de!
YES! We can! When the Christmas market at the castle could not take place in 2020, the city opened a pop-up store for the first time. At the time, all exhibitors at the Bad Homburg Christmas market were traders. The operator was the city marketing department of Bad Homburg together with Kur- und Kongress GmbH Bad Homburg.
This project is supported by the state program "Zukunft Innenstadt" of the state of Hesse and funds from the city council of Bad Homburg vor der Höhe.
